International Business Resources on the WWW

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INTERNATIONAL BUSINESS RESOURCES ON THE WWW



Journal of International Marketing

Journal of International Marketing (JIM) is an international, peer-reviewed journal designed to serve both the practitioner and educator audiences. Its primary mission is to contribute to the advancement of international marketing practice, research, and theory. JIM brings to the readership a selection of original articles, executive insights, and book reviews. JIM is published quarterly by the American Marketing Association.

These pages offer the table of contents and executive summaries of the most recent issue only. They are provided for the convenience of the visitors of the International Business Resources on the WWW index. Please visit the Journal of International Marketing pages at MSU-CIBER or the Journal of International Marketing pages at AMA for more information and access to past issues.



TABLE OF CONTENTS

Volume 6, Number 4, 1998




From the Editor in Chief
S. Tamer Cavusgil


Global Sourcing of Services and Market Performance:
An Empirical Investigation

Masaaki Kotabe, Janet Y. Murray, and Rajshekhar G. Javalgi


Converging Trends Within the European Union:
Insights from an Analysis of Diffusion Patterns

Jaishankar Ganesh


Dimensions of Price as a Marketing Universal:
A Comparison of Japanese and U.S. Consumers

Karen M. McGowan and Brenda J. Sternquist


The Importance of Networks in Export Promotion:
Policy Issues

Denice E. Welch, Lawrence S. Welch, Louise C. Young, and Ian F. Wilkinson


Executive Insights:
Global Logistics

Donald J. Bowersox and Roger J. Calantone


Book Review:
The Big Ten: The Big Emerging Markets
and How They will Change Our Lives
By Jeffrey E. Garten

Reviewed By Claude Cellich




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