Journal of International Marketing (JIM) is an international, peer-reviewed journal designed to serve both the practitioner and educator audiences. Its primary mission is to contribute to the advancement of international marketing practice, research, and theory. JIM brings to the readership a selection of original articles, executive insights, and book reviews.
JIM is published quarterly by the American Marketing Association.
These pages offer the table of contents and executive summaries of the most recent issue only. They are provided for the convenience of the visitors of the International Business Resources on the WWW index. Please visit the Journal of International Marketing pages at MSU-CIBER or the Journal of International Marketing pages at AMA for more information and access to past issues.