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DESCRIPTION:
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
CONTENTS:
- Introduction: From Mass Marketing to Relationships and Networks, P.N. Ghauri
CONCEPTUAL ISSUES
- Strategic action in networks: the role of technological resources, R. Thomas, D. Ford
- Activity structures in distribution: a framework for analyzing efficiency, A. Dubois et al.
- Interorganizational information system technology adoption effects on buyer-seller relationships in the retailer-supplier channel: an exploratory analysis, R.P. Vlosky, D.T. Wilson
- Discontinuity in networks: issues and initiatives as initiators, G. Easton, L. Araujo
- Industrial marketing in a postmodern era, B. Cova
- Black holes in networks, L. Hedaa
EMPIRICAL EVIDENCE
- Roles of marketing in high technology firms: an empirical study in process control industry, A. Rajala, K. Möller
- Information on customer satisfaction: the phenomenon of filtering in supplier-customer networks, B. Günter, T. Platzek
- Technological interweavement: a summary of past research and new findings concerning the moderating influence of context variables, H.G. Gemünden
- Meeting the challenges of new frontiers: networks in Canadian technological innovation, D.L. Andrus, S.T. Parkinson
- A view on political and business actions, A. Hadjikhani, D.D. Sharma
APPLICATIONS
- Entry strategies and the global expansion of service industries, R. Sarathy
- Exploring buyer-seller relationships in bank marketing, C.G. Thunman, N. Seyed-Mohamed
- Modeling relationships between advertising agencies and their clients: an application of survival analysis, L. Liao et al.
- An interaction perspective on strategy content, H. Sminia
- Turning the company around: the network perspective, M.G. Conca
To order, please contact:
United States & Canada
Elsevier Science
655 Avenue of the Americas
New York, NY 10010-5107
USA
Tel. +1-212-633-3730
Fax +1-212-633-3680
e-mail: usinfo-f@elsevier.com
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| Success Stories |
"I attended both the 4th (2001) and 5th (2003) Biennial International Business Institute for Community College Faculty conferences and am eagerly looking forward with great intellectual hunger for the 6th, which is to be held May 14-19, 2005. There is no finer conference for community college faculty concerned with globalizing their curriculums anywhere in the country.
Attendance at my first conference helped me to organize and develop my International Business Associate Degree curriculum at Forsyth Technical Community College in North Carolina. But it was the second conference I attended which instilled in me the determination to make my program the best in the country!"
Mac from North Carolina
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