Advances in International Marketing
Volume 8

Edited by S. Tamer Cavusgil
The Eli Broad Graduate School of Management
Michigan State University
and
Tage Koed Madsen
Department of Marketing, Odense University

Volume 8, Export and Internationalizing Research - Enrichment and Challenges
1996 205 pp.
ISBN 0-7623-0164-3

CONTENTS:

• Preface, S. Tamer Cavusgil
  
• Introduction: Export and Internationalization Research - Enrichment and Challenges, Tage Koed Madsen

PART I. INTERNATIONALIZATION AND EXPORT PERFORMANCE

• The Born Global Firm: A Challenge to Traditional Internationalization Theory, Gary A. Knight and S. Tamer Cavusgil
  
• Export Strategies and Export Performance: An Empirical Investigation of a Products / Markets Typology, Catherine N. Axinn, Thomas Noordewier and J.M.J. Sinkula
  
• Linking Business Relationships to Marketing Strategy and Export Performance: A Proposed Conceptual Framework, Felicitas U. Evangelista
  
• Assessing Export Performance Measurement, Paul Matthyssens and Pieter Pauwels
  

PART II. RESEARCHING AND ADAPTING TO EXPORT CONDITIONS

• Instrumental, Conceptual and Symbolics UST of Export Information: An Exploratory Study of U.K. Firms, Adamantios Diamantopoulos and Anne L. Souchan
  
• Determining Cross-Cultural Metric Equivalence in Survey Research: A New Statistical Test, Michael R. Mullen, George R. Milne and Nicholas M. Didow
  
• Export Pricing Strategy-Performance Relationship: A Conceptual Framework, M.B. Myers and S. Tamer Cavusgil
  
• The Harmonization of Export Controls in the European Union, Lothar Weinland