Advances in International Marketing
Volume 6

Edited by S. Tamer Cavusgil
The Eli Broad Graduate School of Management
Michigan State University
and
Catherine N. Axinn
College of Business Administration, Ohio University

Volume 6, Export Marketing: International Perspectives
1993, 229 pp.
ISBN 1-55938-645-2

CONTENTS:

• Preface. Introduction: International Perspectives on Export Marketing, Catherine N. Axinn.

PART I. CONCEPTUAL ADVANCES

• A Conceptual Framework for Country Selection in Cross-National Export Studies, Hartmut H. Holzmuller and Barbara Stöllnberger.
  
• A Contingency Approach to Export Performance Research, Tage Koed Madsen.
  
• Entrepreneurship and Export Promotion: A Proposed Conceptual Model, Poh-Lin Yeoh.
  
• International Marketing and Market and Market Orientation: An Early Attempt at Conceptual Integration, Tevfik Dalgic.
  

PART II. EMPIRICAL INSIGHTS FROM AROUND THE WORLD

• The "Exporting" Process: The Evolution of Small and Medium Sized Firms Towards Internationalization, Daniele Dalli.
  
• The Export Experience a Developing Country: A Review of Empirical Studies of Export Behavior and the Performance of Brazilian Firms, Angela da Rocha and Carl H. Christensen.
  
• Linking Distribution Strategy Choice to Context and Implementation in Export Markets, Catherine N. Axinn, James M. Sinkula and Sharon V. Thach.
  
• Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data, A. Diamantopoulos and B.B. Schlegelmilch.
  
• Foreign Market Indicators, Structural Resources and Marketing Strategies as Determinants of Export Performance, Muzaffer Bodur. Export Performance of Australian Manufacturing Companies, Felicitas U. Evangelista.