Advances in International Marketing
Volume 4

Edited by S. Tamer Cavusgil
The Eli Broad Graduate School of Management
Michigan State University

Volume 4
1990, 241 pp.
ISBN 1-55938-128-0

CONTENTS:

• Preface, S. Tamer Cavusgil.
• A Cross-National Comparison of Relations in Automobile Channels of Distribution, James M. Carman.
• Choice of Foreign Market Entry Mode: An Empirical Study of U.S. Equipment Leasing Firms, Sanjeev Agarwal.
• Global Products: When Do They Make Strategic Sense?, Barry Nathan Rosen.
• The Influence of Country of Origin, The "Buy American" Campaign and Store Prestige Upon Consumers' Perceptions of Quality and Estimates of Price, Bonnie D. Davis, Sue Ann Kern, and Brenda Sternquist.
• Motivation for Export Marketing, Jack A. Lesser and Jan Willem Bol.
• Linking Export Performance to the Marketing Practices of Machine Tool Exporters, Catherine N. Axinn and Sharon V. Thach.
• Exploring Third World Export Distribution Strategies, Cristina P. Anderson and Patriya Tansuhaj.
• Co-Operation Between SMEs and Export Houses, T.S.R. Subramanian.
• Training Joint Ventures: A Means to Expand Educational Programmes in Foreign Trade, Claude Cellich.
• Economic Liberalization in Egypt: Coalition Cycle Analysis and Implications for International Marketers, Gillian Rice and Essam Mahmoud.
• International Infant Formula Marketing: The Debate Continues, Thomas V. Greer.
• The Efficacy of Governments as Channel Captains for Health Care Services in Developing Countries: The Case of Family Planning, Judy Cohen.