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REVIEW: ". . . this book is a very good contribution to the literature."
Journal of International Marketing
CONTENTS:
- Preface, S. Tamer Cavusgil.
-
Market Structure, Performance and Strategy: A Comparison of U.S. and European Markets, C. Samuel Craig, Susan P.
Douglas and Srinivas K. Reddy.
- A Comparison of Marketing Negotiations in the Republic of China (Taiwan) and the United States, John L. Graham and Chi-Yuan
Lin.
- Nutrition, Family Planning and "Social Marketing" of a Contraceptive and a
Weaning Food in Sri Lanka, John U. Farley and Srinivas K. Reddy.
- Country-of-Origin, Social Norms and Behavioral Intentions, Johny K. Johansson and Israel D.
Nebenzahl.
- Political Risk: A Structural Analysis, Humayun Ajhter and Robert F.
Lusch.
- Perspectives on International Strategic Alliances, Subbhash C. Jain.
- International Marketing Research Revisited, Kjell Gronhaug and John L. Graham.
The Norwegian School of Business and Economics.
- Classification of Export
Markets Based on Product Mix, Robert T. Green and Rajendra K. Srivastava.
- Toward
a Theory of the Export Marketing Mix, Warrren J. Bilkey.
- Empirical Export
Performance Studies: A Review of Conceptualizations and Findings, Tage Koed
Madsen.
- Toward a Conceptualization of Export Trading Companies in World
Markets, Lyn S. Amine.
- An Alternative International Marketing Strategy: The "J"
Model, A. Coskum Samli.
- The Global Marketing Perspective, Gerald M. Hampton and
Erwin Buske.
To order, please contact:
JAI Press Inc.
55 Old Post Road No. 2
P.O. Box 1678
Greenwich, Connecticut 06836-1678
Telephone: 203-661-7602
Cable Address: JAIPUBL
Fax: 203-661-0792
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I am prepared to bring to our students the best in their course of study. I thank you very much for this wonderful opportunity provided by grants from CIBER at Michigan State University, at Florida International University and from Morehouse College.
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Maria del Rosario Pujals Vickery
Morehouse College
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