Advances in International Marketing
Volume 10

Edited by A. Yaprak
Department of Marketing
Wayne State University, Detroit, MI 48202, USA
Email: attila.yaprak@wayne.edu
and
H. Tutek
Faculty of Economic and Administrative Sciences
Uncobozkoy, Celal Bayar University, 445030 Manisa, Turkey
Email: hulya@ciber.bus.msu.edu

Volume 10, Globalization, the Multinational Firm and Emerging Economies
2000 414 pp.
ISBN 0-7623-0669-6

DESCRIPTION:

CONTENTS:

• List of contributors
• Introduction: Globalization, the multinational firm and emerging economies, A. Yaprak, H. Tütek
  
• Emerging economies and the challenge of globalization, J.D. Daniels
  
• Foreign direct investment in the emerging markets of Central and Eastern Europe: motives and marketing strategies, M.A. Marinov, S.T. Marinova
  
• Restructuring the role of outward foreign direct investment by Central European firms: the case of Slovenia, M. Svetlicic et al.
  
• Marketing and economic development: implications for emerging economies, H.M. Cannon, A. Yaprak
  
• Globalization and currency crises in emerging Asian economies: implications for economic reform and development, C.B. Aybar et al.
  
• Managerial perceptions on performance determinants of multinational companies in an emerging economy, M. Bodur et al.
  
• Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union, S. Sezgin et al.
  
• Joint ventures in globalization: a perspective from Turkey, T. Taner et al.
  
• On the determinants of export internationalization: an empirical comparison between Catalan and Spanish (non-Catalan) exporting firms, A. Rialp
  
• Differences and similarities between born globals and other types of exporters, T.K. Madsen et al.
  
• The evolution of an internationalization culture in the small firm: an Australian perspective, P. Lamb, P. Liesch
  
• Investing in emerging Asian markets: a study of prospects fort and problems of doing business in Vietnam, A.M. Osman-Gani et al.
  
• The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China, D. Van Den Bulcke, Haiyan Zhang
  
• Exporting firms, the learning organization and market orientation: a conceptual and empirical investigation of Dutch exporters, P. Breman, T. Dalgic
  
• Emerging patterns of international business: implications for public policy, G.A. Knight, A. Yaprak