Advances in International Marketing
Volume 1

Edited by S. Tamer Cavusgil
The Eli Broad Graduate School of Management
Michigan State University

Volume 1
1986, 300 pp.
ISBN 0-89232-275-6

REVIEW:"In the midst of this drought, Advances in International Marketing is an encouraging development. It covers areas where American literature is particularly weak, exploring new aspects and new ways of thinking. Better yet, it is the first in a series designed to disseminate articles and studies in international marketing that are longer than typical journal articles. Also, the editor apparently is willing to take chances on unusual and controversial writings."
Journal of International Marketing

CONTENTS:

• Preface, S. Tamer Cavusgil.
• Some New Competitive Factors in International Marketing, Richard D. Robinson.
• The Changing Environment of International Marketing, Vern Terpstra.
• Strategy Formulation in Multinational Marketing: A Deductive, Paradigm-Integrative Approach to the State-of-the-Art, Attila Yaprak and Ravi Parameswaran.
• Distance Education in Marketing: Myth of Reality?, Malcolm H.B. McDonald.
• Why Is There So Little Foreign Direct Investment in Japan: A Review of Swedish Companies' Experiences, Adne Kverneland and Gunnar Hedlund.
• Direct Investments of German Medium-Sized Firms in the French Market: Entry Strategies and Management Patterns, Brij Kumar, and Horst Steinmann.
• Initial Penetration of European Continental Markets by Small and Medium-Sized Firms, Jan Mattsson.
• Marketing Environment in the Middle East and North Africa: The Forces Behind Market Homogenization, Lyn S. Amine and S. Tamer Cavusgil.
• The Middle Class and the Marketplace : The PRC, Overseas Chinese and Thailand, Hans B. Thorelli, Fu Shenzhao and Gerald D. Sentell.
• Inter-Industry Differences in Export Activity Among Japanese Corporations, Ravi Sarathy.
• An Investigation of the Nature and Intensity of Problems Experienced by Turkish Exporters, Muzaffer Bodur.
• Comparative German-Japanese Analysis of Export Management, Erwin Dichtl, Hans-Georg Koglmayr, and Stefan Muller.
• Purchasing Strategies of Transnational Corporations in Import Substitution Countries, Hans Jansson.