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A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
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 Volume 14, Reviving Traditions in Research on International Market Entry
Volume 13, Study Abroad: Perspectives and Experiences from Business Schools
- Volume 12, New Directions in International Advertising Research
- Volume 11, Reassessing the Internationalization of the Firm
- Volume 10, Globalization, the Multinational Firm and Emerging Economies
- Volume 9, International Marketing and Purchasing
- Volume 8, Export and Internationalizing Research - Enrichment and Challanges
- Volume 7, Marketing in Asia Pacific and Beyond
- Volume 6, Export Marketing: International Perspectives
- Volume 5, Industrial Networks
- Volume 4
- Volume 3, Networks of Relationships in International Industrial Marketing
- Volume 2
- Volume 1
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| Success Stories |
"globalEDGE provides a wealth of up-to-date information, training, and resources in a well-organized format for the benefit of the international business community at large including new and seasoned companies involved in foreign trade, and American corporations/organizations operating abroad. It is especially useful to American professionals abroad in the corporate and non-profit sectors."
Leila Heron - American Citizens Abroad (ACA), Country Contact, Republic of Panama & Venezuela
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