 Market Potential Indicators for Emerging Markets, 2007
Market Potential Indicators for Emerging Markets, 2005
(2005 Press Release)
Market Potential Indicators for Emerging Markets, 2004
(2004 Press Release)
Market Potential Indicators for Emerging Markets, 2003
Market Potential Indicators for Emerging Markets, 2002
Market Potential Indicators for Emerging Markets, 2001
Market Potential Indicators for Emerging Markets, 2000
Market Potential Indicators for Emerging Markets, 1998
Market Potential Indicators for Emerging Markets, 1997
Market Potential Indicators for Emerging Markets, 1996
Global marketing is becoming more and more important along the years with the increasing trend in internationalization. Having too many choices, marketers face the challenge of determining which international markets to enter and the appropriate marketing strategies for the countries they are planning to penetrate.
The focus of this study is ranking the market potential of 24 countries identified as "Emerging Markets" by The Economist. Although considered as an Emerging Market by The Economist, Taiwan is not included in this study because of lack of sufficient data. The Emerging Economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates which means enormous market potential. They can be distinguished by the recent progress they have made in economic liberalization. Promising opportunities for trade is opening as their need for capital equipment, machinery, power transmission equipment, transportation equipment and high-technology products is substantial and is increasing rapidly.
An indexing study is made by MSU-CIBER to help the companies to compare the Emerging Markets with each other on several dimensions. Eight dimensions are chosen to represent the market potential of a country over a scale of 1 to 100, and they are given weights to contribute to the overall market potential index. The following table contains the indices and rank of each country for each of these dimensions and the overall market potential index. An explanation of these dimensions, their weights in the overall index, and the variables that are used to construct those dimensions is presented next.
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